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Ilhéus want to be a national destination for lovers of chocolate

 The city of Ilheus , in the southern state , wants to become a reference as a tourist destination of chocolate lovers . With five plants , seven brands of the product and at least five farms capable cocoa for visitation, the region must win another product, which will facilitate the marketing script through agents and tour operators - the Chocolate Road , which will 40 km in length, between the Earth and the city of Gabriela Uruçuca .

On Thursday ( 3 ), the Secretary of Tourism of Bahia , Pedro Galvao , met with the mayor and the owner of the Jabez Brook Tourism Ilheus , Alcides Krushevsky to discuss the terms of formatting the Chocolate Road as product. The Sethur pledged to provide training to representatives of the municipality of the public and private sectors . "We will also work in the promotion and dissemination of attractive in our source markets . Believe this new product will give a new impetus to Ilheus as a destination ," Galvao said .

Krushevsky The Secretary explained that we need to put this new product on the shelves of major agencies and tour operators , after the script is fully formatted . " The tourist can visit Atlantic Forest reserve , monitor the whole process of making chocolate , from harvesting to processing and packaging ."

Currently , some factories and farms already receive tourists but visitation is not the ideal way , according Krushevsky . Pedro Galvão said that Islanders receive about 300 thousand tourists per year. " Therefore , we will provide any assistance , since this tourism product ensures the permanence of visits for at least another day at the destination ."

Road - The Path of the Chocolate Road runs from Ilheus Uruçuca and the project envisages the construction of two porches - one in the city and another in the BR -101 . The goal is to bring the tourists to know the process of production of cocoa and chocolate, with visits to farms, factories and shops .

The appeal , however, offer much more than that - touring Atlantic Forest reserve , by historical sites , among other places like mansions from the 18th and 19th centuries . " The Road Chocolate is the most visible factor of the Route du Chocolat , which includes many other tourist itineraries This is a product born of production linked to tourism - . Cocoa and chocolate - and represents a new dimension of the economic history of the region , so well told by Bahian writer Jorge Amado , "emphasized Secretary Galvão .

- See more at : http://www.seagri.ba.gov.br/noticias/2014/04/04/ilh%C3%A9us-quer-ser-destino-nacional-dos-apreciadores-de-chocolate#sthash.VkVbldQ8.dpuf